1 %
Increase in Shopper Retention
1 %
Boutqiue Engagement
1 %
Email Revenue
overview of the brand
The Process
The Challenge
Low Shopper Retention:
Shoppers often purchased once but didn’t return to explore other boutique offerings.
Underperforming Email Channel:
Emails weren’t driving significant traffic or conversions.
Inconsistent Boutique Representation:
Many boutique partners felt their stories and unique products were being overlooked, leading to lower engagement and sales for select stores.
