Down from 37 days.
1 X
Sales Cycle - Days
New Leads
1 %
Purchase Rate
Email Marketing
1 X
ROI
Project Life is a health and wellness company offering fertility solutions through personalized, natural formulations. With a focus on supporting individuals on their fertility journey, the brand is committed to providing empathetic, evidence-based guidance.

overview of the brand

The Process

/ 01
We implemented a high-quality email strategy with personalized flows, conducted A/B tests to refine messaging, and leveraged audience insights to address objections and drive urgency. This holistic approach significantly reduced the sales cycle and maximized conversions.

The Challenge

/ 02

Lengthy Sales Cycle:

Customers took an average of 37 days to make a purchase after expressing initial interest.

Low Immediate Conversion Rates:

Only a small percentage of customers were purchasing instantly.

Underutilized Email Channel:

Email was not optimized for driving conversions or nurturing leads effectively.
baby-parents

The Results

/ 03
Drastic Reduction in Sales Cycle
Reduced the average sales cycle from 37 days to just 0.9 days.
High Instant Purchase Rate
Achieved an 84% instant purchase rate for new leads.
Improved ROI
Delivered a 6x return on investment (ROI) through optimized email marketing.
© 2025 Banyan Agency
With a 100% success rate, we’re here to add millions of dollars to your bottom line. period.

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CONTACT

TORONTO | NEW YORK | SAN FRANCISCO | VANCOUVER
With a 100% success rate, we’re here to add millions of dollars to your bottom line. period.

CONTACT

TORONTO | NEW YORK |
SAN FRANCISCO | VANCOUVER

CONTACT

TORONTO | NEW YORK | SAN FRANCISCO | VANCOUVER
With a 100% success rate, we’re here to add millions of dollars to your bottom line. period.