Loyalty-focuesd campaigns
1 %
Repeat Purchases
Email Marketing
1 %
Email Marketing Sales
Cross-selling campaigns boosted
1 %
Avergae Order Value
Patchology is a skincare brand specializing in innovative, targeted skincare solutions, such as sheet masks and under-eye gels. Known for its focus on convenience and results-driven products, Patchology appeals to busy individuals seeking high-quality, effective self-care.
overview of the brand
The Process
/ 01We implemented a full-funnel strategy that educated and engaged customers while boosting conversions. Personalized email flows introduced Patchology’s unique value, nurtured loyalty, and highlighted bundling opportunities. Paid ads focused on Patchology’s innovative solutions, and CRO improvements made the path to purchase seamless and inviting.
The Challenge
/ 02Low Repeat Purchases:
Shoppers loved the products but didn’t repurchase frequently due to a lack of re-engagement campaigns.
Underutilized Email Campaigns:
Email was not driving significant revenue or educating customers about Patchology’s diverse product range.
Low Repeat Purchases:
Shoppers loved the products but didn’t repurchase frequently due to a lack of re-engagement campaigns.

The Results
/ 03Increased Repeat Purchases
Repeat purchase rates grew by 48% through loyalty-focused campaigns.
Boosted Email Revenue
Email-driven revenue increased from 12% to 30% of total sales within 4 months.
Improved Bundling Success
Average order value (AOV) increased by 28% as cross-selling campaigns encouraged customers to purchase complementary items.