Paids Ads
Meta | Google
1 X
ROAS
Email Marketing Strategy
Klaviyo Retention
1 %
Growth in email-driven revenue
Conversion Rate Optimization (CRO)
Website - Shopify
1 %
Increase in repeat purchases.
Caudalie Paris is a luxury skincare brand inspired by the power of natural ingredients, particularly grapes and vine extracts. Known for its commitment to sustainability, the brand appeals to customers seeking premium, eco-conscious beauty solutions.
overview of the brand
The Process
/ 01We crafted a strategy that blended Caudalie’s eco-conscious ethos with performance-driven tactics. Paid ads spotlighted the benefits of hero products, targeting specific demographics with tailored messaging and optimized creatives. Email flows nurtured new customers with educational welcome series, recovered lost sales with urgency-driven abandoned cart emails, and built loyalty with post-purchase campaigns promoting product pairings and refills. On the website, we simplified the checkout process, enhanced product pages with ingredient benefits, and added a personalized quiz to guide shoppers seamlessly toward their perfect skincare routine.
The Challenge
/ 02Declining Engagement
Key skincare lines were not reaching their sales potential due to limited customer awareness of product benefits.
High Cart Abandonment
Shoppers often abandoned their carts due to unclear product information and high shipping thresholds.
Customer Retention
Despite an engaged audience, repeat purchases were low due to limited loyalty-building efforts.

The Results
/ 03Increased ROAS
Paid ads achieved a 5.2x return on ad spend, up from 3.5x previously.
Boosted Email Revenue
Email-driven revenue increased from 12% to 28% of total sales in just 3 months.
Enhanced Customer Retention
Repeat purchases grew by 30%, driven by loyalty-focused email campaigns and improved customer experience.